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D_N’T BE THE SILENT TYPE, HELP US T_ FILL THE G_PS

Media Release: NZBlood

What blood type are you: A or O, maybe B or AB? And are you RH positive or negative?

If you are among the 50 percent of New Zealanders who don’t know the answer to this simple question, New Zealand Blood Service (NZBS) wants you to find out; simply because if you’re eligible to be a blood donor, knowing your type could be your first step towards becoming a lifesaver.

This call to action coincides with the launch of NZBS’s second Missing Type campaign, which lets businesses, other organisations and individuals show their support for blood donation by removing the letters A and O – the most common blood types – from their logos, branding, online content and social media accounts.

NZBS National Manager Marketing and Communications, Asuka Burge, says after last year’s campaign saw 10,000 Kiwis become new donors within five months, NZBS decided to do it again this year, with the aim of encouraging more Kiwis to become blood donors.

“The reality is that the need for blood is constant.  We need to recruit more than 20,000 new donors every year just to replace those we lose due to illness, retirement and personal choice,” says Burge.

“We currently have 110,000 registered donors but that’s less than four percent of the eligible population, and we think New Zealand can do better!  We know that for many people the first step towards becoming a donor is knowing what blood type they have, so the focus of this year’s campaign is to encourage Kiwis to see if they are eligible to be blood donors and to discover their type.”

‘What’s my type?’ events for potential blood donors are taking place across New Zealand from Saturday 14 October – Friday 20 October, and are in Hamilton – Chartwell Shopping Centre (Level 1) Tuesday 17 October 10am – 2pm.

For more information the NZBlood website. 

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