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Lifeline launches next phase of suicide prevention campaign

Lifeline Aotearoa launches next phase of suicide prevention campaign – ‘Start the conversation today – Me tīmata te kōrero i tēnei rā!’

The campaign to date has seen the launch of New Zealand’s first Suicide Helpline 0508 TAUTOKO (82 88 65) and six television adverts encouraging people to reach out for help, while also showing how suicide affects us all, and is a community issue.

Lifeline will release a series of thirty-five long and short whakaaro from Māori and Pasefika community members who wanted to contribute something meaningful into the community, about the topic of suicide.

“This next phase consists of a series of web-whakaaro. Whakaaro can mean ‘thought, opinion, idea or gift’ in te reo Māori, and this next phase is all about engaging with members of the Māori and Pasefika community and sharing together the many diverse thoughts or whakaaro around this kaupapa” says Lifeline CEO, Jo Denvir.

This week showcases whakaaro from Pacific Inc and Le Va CEO Dr Monique Faleafa, Māori broadcaster and producer Annabelle Lee Harris, Māori actor, writer, poet, presenter and eco-warrior Anatonio Te Maioha and actress Amber Cureen.

The campaign has been running since 2011 and over the past two years Māori Television and tvCentral have picked the TAUTOKO adverts up. “We look forward to a future where TVNZ and TV3 take up the opportunity to reach out to their viewers as well.” Ms Denvir says. “But its baby steps, you have to go at the same pace as the community, so we can all hopefully, end up in the same place together.”

To check out Lifeline’s Suicide Prevention Education web-whakaaro series click here

If you, or someone you know is thinking about suicide, or if you have been affected by the death or injury of someone to suicide, call 0508 TAUTOKO (82 88 65) for support from trained suicide first aid professionals.


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